ABSTRACT
Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.
This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.
To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.
Data were collected both by interview methods and observation method. Marketing models had developed in this research as well as marketing system. Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.
Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.
TABLE OF FIGURE
Organizational structure
Information flow diagram
Good receive note
Store ledger card
Daily record form
Random file access process
Goods received note file
Store ledger form file
Daily record form file
Procedure chart
System flow chart
Program flow chart
TABLE OF CONTENT
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
ORGANISATION OF WORK
TABLE OF FIGURE
TABLE OF CONTENT
CHAPTER ONE
1.0INTRODUCTION
1.1STATEMENT OF PROBLEM
1.2PURPOSE OF THE STUDY
1.3AIMS AND OBJECTIVES
1.4SCOPE OF THE STUDY
1.5LIMITATION
1.6ASSUMPTION
1.7DEFINITION OF TERM
CHAPTER TWO
2.0LITERATURE REVIEW
CHAPTER THREE
3.0DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1FACT FINDING METHOD USED
3.2ORGANISATIONAL STRUCTURE
3.3OBJECTIVE OF THE EXISITNG SYSTEM
3.4INPUT, PROCESS, OUTPUT ANALYSIS
3.5INFORMATION FLOW DIAGRAM
3.6PROBLEM OF THE EXISTING SYSTEM
3.7JUSTIFICATION FOR THE NEW SYSTEME
CHAPTER FOUR
4.0DESIGN OF THE NEW SYSTEM
4.1OUTPUT SPECIFICATION AND DESIGN
4.2INPUT SPECIFICATION AND DESIGN
4.3FILE DESIGN
4.4PROCEDURE CHART
4.5SYSTEM FLOW CHART
4.6SYSTEM REQUIREMENTS
CHAPTER FIVE
5.0IMPLEMENTATION
5.1PROGRAM DESIGN
5.2PROGRAM FLOW CHART
5.3PSEUDOCODE
5.4SOURCE PROGRAM
5.5TEST RUN
CHAPTER SIX
6.0DOCUMENTATION
CHAPTER SEVEN
7.0RECOMMENDATION
7.1CONCLUSION
REFERENCE
